Gaining Library Support by Increasing Awareness

The Geek the Library campaign closed enrollment in June, 2014. Libraries enrolled in the program will receive full campaign support through June, 2015.

 Let Geek the Library help you educate your community about public library funding and the need for local support. The awareness campaign made a difference in our pilot communities and it can do the same for you.

How does it work?

The Geek the Library campaign grabs people’s attention and serves as a reminder about the immense value public libraries have for individuals and for communities. The awareness campaign introduces the word ‘geek’ as a verb and illustrates the fact that everyone is passionate about something—everyone ‘geeks’ something—and that the public library supports it all. (And you will find people who are excited to tell you what they geek.)

Over 70%. Elected and appointed officials feel that the library has sufficient funding.

While elected officials are more likely than the voting public to recognize the financial struggles the library faces, the majority (73%) think the library has enough money for day-to-day operations.

Source: From Awareness to Funding: A study of library support in America

As people see Geek the Library campaign elements around the community their curiosity increases and the campaign provides an effective platform to educate and engage people about the critical nature of public library funding, as well as feeding a growing awareness that every individual, inevitably, plays a role. With the help of library staff, the campaign aims to reach influential members of the community, as well as key library supporters (who aren’t necessarily your most regular patrons), who can help educate others regarding the future of library funding.