get.geekthelibrary.org

• The 14 Geek the Library images included in the Geek the Library campaign have been purchased by OCLC for use only in the Geek the Library awareness campaign. (Please note that two additional photos were added in August 2011. These images are not included in printed materials, but are available on the Campaign Management Center.) These images must not be altered or used for anything other than the Geek the Library awareness campaign. All the images can be used for campaign advertising and public relations efforts (print and online, in the library and out in your community), but not for T.V. broadcast. If you use any of the images for customized promotions/materials relating to the campaign, please include the statement: Brought to you by OCLC, a nonprofit library cooperative, with funding by a grant from the Bill & Melinda Gates Foundation. Geekthelibrary.org does not support or oppose any candidate for public office and does not take positions on legislation. Please discuss customized promotions/materials that include any of the images with your field manager.
• Adding an additional line to the statement mentioned above indicating the participating library’s name and the name of a community partner is acceptable, when appropriate, but must follow specific guidelines. All changes must be approved by OCLC. Example modified statement: Brought to you by OCLC, a nonprofit library cooperative, with funding by a grant from the Bill & Melinda Gates Foundation. This advertisement was paid for by the [insert name of library] and the [insert name of community partner]. Geekthelibrary.org does not support or oppose any candidate for public office and does not take positions on legislation.
• Except for the change mentioned above, ad content may not be adjusted or modified in any way. For example, no logos or additional art should be added. (However, ad sizes may be adjusted to accommodate publication specifications.)
• If you create any original materials for the awareness campaign, unless impractical due to space constraints, you must include the following statement: Brought to you by OCLC, a nonprofit library cooperative, with funding by a grant from the Bill & Melinda Gates Foundation. Geekthelibrary.org does not support or oppose any candidate for public office and does not take positions on legislation. If your original materials use the terms ‘Geek the Library,’ ‘Get Your Geek On’ and/or ‘What Do You Geek?,’ the following notice should also be added: ‘Geek the Library,’ ‘Get Your Geek On’ and ‘What Do You Geek?’ are trademarks/service marks of OCLC Online Computer Library Center, Inc. (Please note that any such notices should also not be removed from any Geek the Library campaign materials made available to you.)
• In the event that OCLC’s rights in and to the campaign content changes in a way that affects usage rights for libraries implementing the campaign, OCLC will notify all participating libraries.
• Any customized ads (including radio and TV scripts), posters, t-shirts, etc., associated with Geek the Library must avoid trademarked names (e.g., I geek Starbucks, I geek Batman, I geek McDonald’s, the use of any team names, etc.). Be sure to also avoid celebrity names, movies titles and anything that may be considered a brand (e.g., Star Wars, Blizzard, Scrabble, Clint Eastwood, etc.). While it may seem harmless, trademark owners take infringing uses seriously and even a seemingly minor rights violation is of serious concern. All customized material must be approved by OCLC.
• Custom Geek the Library material can include the library name and the library logo. However, we ask that you maintain the look and feel of the campaign, follow standards included in these Material Guidelines and that your field manager approve each piece prior to distribution. (Please note that logos should not be added to Geek the Library advertisements or standard Geek the Library material.)
• Custom Geek the Library materials (e.g., personalized buttons, posters or t-shirts) created by participating libraries for use with local Geek the Library campaigns can be used for appropriate fund-raising efforts. These fund-raising initiatives must not be part of any lobbying activities by a participating library, and cannot support specific political candidates or legislation. Geek the Library has developed guidelines that participating libraries must follow to ensure that no lobbying or other political activity occurs as part of local Geek the Library campaigns. Participating libraries that desire to develop customized Geek the Library materials should review these guidelines. Fund-raising activities should be completed by and on behalf of the participating library only while the local campaign is active, and any proceeds must go toward the library’s local Geek the Library campaign. Geek the Library materials supplied by OCLC (e.g., non-personalized or standard stickers, posters and t-shirts) cannot be used for fund-raising purposes or sold by the participating library in any context.
• Geek the Library materials should not be shared with other libraries that are not part of the program without prior permission.
• Please be aware that local Geek the Library awareness campaigns should not support or oppose any candidate for public office and should not take positions on legislation. Thus, any customized ads, posters, t-shirts, etc., associated with Geek the Library should not include political candidate names, references to specific legislation or political party, etc.
• Geek the Library awareness campaign activities and use of materials cannot be intentionally timed to coincide with or otherwise target library ballot initiatives or funding decisions. Your schedule of local Geek the Library awareness campaign activities should be developed and carried out without consideration of the dates on which library ballot initiatives or funding decisions take place. If your library decides to lobby or otherwise advocate a position on pending governmental action or local ballot initiatives, those efforts should not use Geek the Library materials or be connected—in any way—to Geek the Library or your local Geek the Library awareness campaign.

Updated: October 4, 2011