get.geekthelibrary.org

How to Make Geek the Library a Success … Top Ten List

1. 1 Long-term commitment. Building awareness takes time, and staff should be prepared to consistently promote the campaign through all three phases.
2. 2 Dedicated staff. There should be at least one designated person in charge of Geek the Library who spends time every week specifically focusing on the campaign.
3. 3 Planning time. The more you prepare, including writing a detailed marketing plan, the more successful the campaign will be in your community.
4. 4 Advertising budget. There’s no way around it, an investment in advertising is important to reach the intended audience for this campaign. (Advertising is recommended, but not required.)
5. 5 Media outreach. In order to gain media coverage and maximize the number of community members educated by the campaign, continuous efforts should be made to pitch Geek the Library and library funding stories to the local media.
6. 6 Multi-pronged marketing approach. To get the campaign noticed and the messages understood, many marketing tactics should be used simultaneously, including public relations efforts and social media.
7. 7 Community events. Staff should take the awareness campaign out into the community prioritizing presence at community events on a consistent basis.
8. 8 Localization. Take opportunities to localize the campaign by including local information, library statistics, etc.
9. 9 Networking. Library administrators and staff should be enthusiastic about informing and including influential members of the community throughout the campaign.
10. 10 Speak up. In order to educate the community most effectively, library administrators and staff need to speak openly and frankly about funding.

Be sure to consult with your legal counsel before engaging in any campaign activities as the actions of your library may be subject to certain legal restrictions and requirements.